Media Integration During Call
Produt Tingh Ting U (TTU) recognized the opportunity to enhance user engagement by delivering targeted media content during phone calls. The aim was to seamlessly integrate advertisements and news updates during incoming, outgoing, and in-progress calls. This innovative approach sought to leverage user attention during calls to provide valuable information and promote products effectively.
Project in Figures
Problem Statement
The Ting Ting Tu (TTU) project faced the challenge of enhancing user engagement during phone calls by integrating targeted media content, such as advertisements and news updates, without disrupting the call experience. Traditional methods of delivering media content often lacked real-time capabilities, leading to missed opportunities for engagement. Additionally, the integration needed to be seamless, ensuring high performance, reliability, and user privacy, while effectively managing large volumes of data and accommodating a growing user base.
Technical Details
Solution
To overcome these challenges, Tamar Software LLP developed a comprehensive solution using a robust technology stack that included Angular, Node.js, Google Cloud, and MongoDB. The front end was built with Angular to create a responsive and user-friendly interface, allowing users to interact with media content effortlessly during calls. Node.js served as the backend, enabling real-time data processing and efficient delivery of media content. Google Cloud was leveraged for its scalability and high availability, using services like Google Cloud Pub/Sub for real-time messaging. MongoDB was employed for efficient management and quick retrieval of large volumes of media data. The system was carefully integrated with existing telecommunication frameworks to ensure minimal disruption during calls, while robust encryption and privacy measures were implemented to protect user data.
Industry Served
Healthcare
Country
India
Main Technologies used
Javascript, React, Python 3, Django
Final Outcomes
The implementation of the Media Integration During Call project led to significant improvements in user engagement, as users received relevant advertisements and news updates seamlessly during their calls, enhancing overall satisfaction. The platform successfully delivered real-time media content without any disruption to call interactions, which was a critical requirement. Leveraging Google Cloud infrastructure allowed the solution to scale efficiently, accommodating a growing user base while maintaining high performance. Positive feedback from users indicated increased interaction with the media content, confirming the effectiveness of the solution. Overall, the project exemplified Tamar Software LLP’s ability to innovate and deliver impactful solutions that align with client objectives and enhance user experiences.